Kraft Singles is a pasteurized cheese product manufactured and sold by Kraft Foods, introduced in 1947. One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk" (with milk being poured into a glass next to Kraft Singles), which makes them taste better than imitation cheese slices made mostly with vegetable oil and water (with oil being poured into a glass next to imitation cheese) and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising.
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Kraft Singles is a pasteurized cheese product manufactured and sold by Kraft Foods, introduced in 1947. One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk" (with milk being poured into a glass next to Kraft Singles), which makes them taste better than imitation cheese slices made mostly with vegetable oil and water (with oil being poured into a glass next to imitation cheese) and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising.
Kraft Singles, like most other Kraft Cheese products, are marketed under "pasteurized prepared cheese product".
Ingredients: milk, whey, milkfat, milk protein concentrate, salt, calcium phosphate, sodium citrate, whey protein concentrate, sodium phosphate, sorbic acid as a preservative, apocarotenal (color),annatto (color), enzymes, vitamin D3, cheese culture,yellow dye.
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