Adorama is a camera and film store in New York City. Although not as large as major retailers like Best Buy or Circuit City, the store offers the consumer a better chance of finding a specific model of camera. In 2003, Amazon.com formed a sales alliance with Adorama and Ritz Camera Centers, in a deal to broaden the online retail giant's selection of camera products and accessories. As of August 2007, Adorama' store is undergoing reconstruction. The store recently began selling online at Adorama.com. 1

Many serious amateur and professional photographers utilize Adorama's online photo lab service for their digital prints, AdoramaPix, which accepts JPGs and TIFF file input. The lab started out as the 1-hour lab for Adorama Camera over 10 years ago and has been producing professional quality prints from digital images online since 2004. They also offer a system for the sharing of photo albums with contacts. AdoramaPix uses six Noritsu 34PRO printers for all digital printing.

Industry recognition

The Forbes.com site highlighted Adorama in a "Best of the Web" review, praising both the camera equipment seller's product selection and its dedication to educating photographers on how to elevate their skills, through the "Adorama Academy". However, the review also expressed disappointment with Adorama's website design.

In May of 2007, Zagat reviewed two major professional photo equipment supliers in NYC: Adorama and B&H Photo Video. Regarding Adorama, Zagat wrote the store is a "legendary" Flatiron "gem" that "has everything" new or used "for beginners and professionals."2

Criticism

While reviewing Adorama favorably, PC Magazine did have questions about the store's sales personnel, "…after hearing the salesperson's description, it struck me that he actually was offering us a refurbished camera." Other customers reported problems with Adorama, including the selling of used merchandise.

NYC Store Information

42 West 18th Street, New York City, NY 10011

Sun. 9:30am to 5:15pm
Mon. - Thurs. 9:00am to 6:15pm
Fri. 9:00am to 1:00pm
Saturday closed

Customer Service Hours:
Mon. - Thurs. 9:30am to 4:30pm
Fri. 9:30am to 12:30pm
Eastern time.
800-815-0702
212-741-0466

Because the company is owned by Orthodox Jews, Adorama is closed on Saturdays, and also closes early in the afternoon on Fridays, to observe the Jewish Sabbath.

See also

• Photography

External links

• Adorama Camera official website