Acura is the luxury vehicle division of Japanese automaker Honda Motor Company.Acura revs up the TL for '09 The Acura brand has been used in the US, Canada, and Hong Kong since March 1986 to market Honda's performance vehicles and near-performance vehicles. The brand was introduced to Mexico in 2004 and to China in 2006. Honda plans to introduce Acura to the Japanese domestic market (JDM) sometime around 2010.2007 Mid-Year CEO Speech (Japanese)
Establishing A Sales Channel from the Customer Viewpoint, 2. Accelerating our effort in Japan to strengthen the core characteristics that make Honda unique, Summary of 2007 Mid-Year CEO Speech (English)
ホンダ、高級車アキュラの国内発売延期 (Japanese) With the Acura brand, Honda is credited with being the first Japanese company to tap into the foreign luxury market. Before Acura, exported Japanese automobiles primarily had a reputation for being economical in design and marketed on value instead of luxury.
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