Delta to unveil new frequent-flier perks
Detroit News
Delta Air Lines Inc. is still working on the combination of its SkyMiles program and Northwest's WorldPerks program, a change that should be completed by the beginning of next year. Elite fliers will see these changes: New Diamond Medallion...
Travel Disruptions: Using CRM to Soften the Blow
CRM Buyer
Loyalty card databases such as that for Northwest's WorldPerks program are mined primarily for marketing purposes and extra-special treatment of the hotel-is-home business travel set. Still, there is the implicit promise that a consumer's e...
Fliers are in for an October surprise
Detroit News
Delta and Northwest, which merged last year to create the world's largest air carrier, are poised to complete the integration of Northwest's WorldPerks program and Delta's SkyMiles system, signaling the beginning of the end of the programs'...
SkyMiles wins in three complaints against FlexPerks ads
Minneapolis Star Tribune
Both cards have been fighting for the hearts and wallets of former users of U.S. Bank's Northwest Airlines WorldPerks Visa card. The National Advertising Division (NAD) of the Council of Better Business Bureaus -- an investigative arm of th...
INDUSTRY NEWS & PEOPLE January 2009
Business Travel Executive
The Association of Corporate Travel Executives (ACTE) has elected 20-year industry veteran Annemarie Reininger to its board of directors, and named Kerin McKinnon, executive vice president of Atlas Travel International, as its US regional c...
Delta boosts rewards for frequent fliers
Memphis Commercial Appeal
Petersen said Delta has taken popular WorldPerks Elite features and made them part of SkyTeam Medallion: a waiver of ticketing fees for Diamond, Platinum and Gold (50,000 miles); and unlimited complimentary upgrades on many flights. "Northw...
Delta Air Lines, Inc. - Financial and Strategic Analysis Review
PR Inside
customers to earn and redeem SkyMiles or WorldPerks on more than 16,000 daily flights. The company is headquartered in Atlanta, the US Delta Air Lines, Inc. - Financial and Strategic Analysis Review is an in-depth business, strategic and fi...