Tru2way is the brand name for interactive digital cable services delivered over the cable video network, for example interactive program guides, interactive ads, games, chat, web browsing, and t-commerce. The brand also appears as “” and is used to market cable services, applications, and devices that support the tru2way cable architecture. Tru2way is the successor, consumer-focused, name for technology known as OpenCable. Major cable operators have committed to deploy support for the tru2way platform in service areas covering more than 90 million U.S. homes by the end of 2008.

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