The name Pokémon is the romanized contraction of the Japanese brand , as such contractions are very common in Japan. The term "Pokémon", in addition to referring to the Pokémon franchise itself, also collectively refers to the 493 fictional species that have made appearances in Pokémon media as of the recent release of the newest Pokémon role-playing game (RPG) for the Nintendo DS, Pokémon Platinum. Like the words deer and sheep, the word "Pokémon" is identical in both the singular and plural, as is each individual species name; in short, it is grammatically correct to say both "one Pokémon" and "many Pokémon" as well as "one Pikachu" and "many Pikachu". In November 2005, 4Kids Entertainment, which had managed the non-game related licensing of Pokémon, announced that it had agreed not to renew the Pokémon representation agreement. Pokémon USA Inc. (now The Pokémon Company International), a subsidiary of Japan's Pokémon Co., now oversees all Pokémon licensing outside of Asia.

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