Magnavox became a major consumer and defense electronics company. It manufactured radios, TVs, and record players (gramophones). With the introduction of the Odyssey in 1972, Magnavox began the home video game console market. Philips acquired Magnavox's consumer electronics division in 1974. During the late 1970s the company released the Odyssey², also known as the Philips Videopac. Then, in the early 1980s, Philips merged Sylvania, Philco and Magnavox into one division headquartered in Knoxville, Tn, with a manufacturing plant in Greenville, Tn. The Sylvania plant in Batavia, NY was closed and all operations moved to Greenville, TN. Philips also abandoned the Sylvania trademark which is owned by Osram. In the 1990's, Philips licensed the Philco brand name to Funai. In the late 1990s, some Philips electronics were marketed under the brand name "Philips Magnavox" in an attempt to increase brand awareness of the Philips name in the United States. While it did work to a degree, it also caused confusion to the consumer as to the difference between "Philips Magnavox" products and "Philips" products. Philips now once again markets the brands separately. In January of 2009, Philips licensed production of its television, audio and DVD products to Funai.

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