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Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade is formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.

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Wikipedia About Gatorade

Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade is formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.

History

Robert Cade, Dick Malonis, Harry James Free, and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach, Ray Graves, was frustrated with the performance of his players during the hot summer football practices, and asked the team doctor, one of Cade's associates, for his insight. Cade and his research team came across the unique mix of water, sodium, sugar, potassium, phosphate, and lemon juice that is now known as Gatorade in honor of the football team, the Gators. The football team credited Gatorade with their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, and the drink became an instant phenomenon. The Yellow Jackets coach Bud Carson, when asked why they lost, replied: "We didn't have Gatorade. That made the difference."

Shortly after, Cade partnered with Stokely-Van Camp, Inc. (S-VC) to produce and distribute the product. A year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener cyclamate, which was banned by the FDA. The Quaker Oats Company bought S-VC in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case. In the meantime, the University of Florida has received royalties for Gatorade each year, since their settlement with Cade in 1973.

Gatorade is the official sports drink of the National Football League, Major League Baseball, National Basketball Association, Women's National Basketball Association, USA Basketball, National Hockey League, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, and many other pro and collegiate organizations, providing supplies of the drinks to the teams in all flavors available. Gatorade extended their market to the U.K. in 2008 and promoted this in part by becoming the sports drink provider for Chelsea F.C..

Composition

The original Gatorade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, Fish oil, sodium chloride (table salt), sodium citrate, monopotassium phosphate,and flavoring/coloring ingredients. Some Gatorade flavorings use brominated vegetable oil as a stabilizer. Gatorade Thirst Quencher meets the Food and Drug Administration's definition of a "low sodium product." Gatorade is available in a variety of flavors, including the original Lemon-Lime, Grape, Orange, and Fruit punch, as well as, Gatorade AM, Rain, Frost, X-Factor, Xtremo, Tiger, and Fierce.

Search results for Gatorade

snopes.com: Gatorade Origin

Was Gatorade invented by researchers at the University of Florida? ... A few cases of Gatorade were shipped to the Chiefs to try, and the same dramatic ...www.snopes.com/food/origins/gatorade.asp

Gatorade: Definition from Answers.com

Gatorade ( ) A trademark used for a thirst-quenching beverage drunk especially by athletes. ... Food and Nutrition: Gatorade ... Wikipedia: Gatorade ...www.answers.com/topic/gatorade

Gatorade: The Idea that Launched an Industry

Gatorade's current slogan asks "Is it in you? ... Since 1983, Gatorade has enjoyed an unprecedented 20 percent annual sales growth ...rgp.ufl.edu/publications/explore/v08n1/gatorade.html

Gatorade

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Darren Rovell's Gatorade blog

An Unauthorized Look At One Of America's Most Dominant Brands ... Gatorade Responds To "Racist" Commercial ... Accelerade Finally Armed For Gatorade? ...firstinthirst.typepad.com/

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News about Gatorade

Report says Celtics will give Rivers two-year-extension

The Brockton EnterpriseDoc Rivers is going to be rewarded for guiding the Boston Celtics to their first NBA championship in 22 years. According to report by Yahoo.com Tuesday night, Rivers has agreed to a two-year contract extension that will run through the 2010-11 season. He had been under contract through the upcoming 2008-09 season.http://www.enterprisenews.com/sports/x1633808637/Report-says...

Chocolate, something to run for

Republican-AmericanMy friend runs for the chocolate milk. She also enjoys the toned muscles, low body fat and sense of relaxation that comes with long-distance running. But a tall glass of milk infused with gooey Hershey's syrup is what really motivates her up the punishing hills of Middletown.http://rep-am.com/articles/2008/09/09/lifestyle/359804.txt

Sept. 9: Ravens, in their own words

Carroll County Times“I want to thank everybody for coming. It’s a good day around the building and I’m proud of our guys. I told the players today that I was proud to be a Raven, based on what they did yesterday. It was a team effort, and all the credit goes to our players.http://www.carrollcountytimes.com/articles/2008/09/09/sports...

New Products & Convenience

awmanet.orgEven though consumers are doing everything they can to save money, new products help to generate convenience store sales, said Anne Berlack, Executive Vice President, Information Resources, Inc.http://www.awmanet.org/update/080909update08.html

Clairemont Construction-Who's Making Sure It's Finished On Time?

WEAU Eau ClaireIn just days both the east and westbound lanes on Clairemont will be open after months of construction.http://www.weau.com/home/headlines/28108519.html

News about Gatorade

Run, watch or stay put

Chicago Sun-TimesDo grab something at each station but try to alternate between water and Gatorade, she said. -- Take advantage of misters: Last year, some complained runners dumped needed drinking water on their heads to cool off. Race organizers say if its really ... http://www.suntimes.com/lifestyles/1213384,CST-NWS-RACE10.ar...

Brooks Shoes Offers Something "Extra" For Upcoming Marathon

CNBCGatorade is the official sports drink, so along the way there are 32,040 gallons of Gatorade, 62,370 gallons of Poland Springs, 42,000 Powerbar gel packets and so on. But I’ve never quite seen a sponsorship that was meant to thank the consumer ... http://www.cnbc.com/id/27069842

Greene County third grade students receive dictionaries from AT&T ...

Greene County Daily WorldIn Indianapolis, they passed out Gatorade to the thousands of runners and walkers in the 500 Festival Mini-Marathon. In the Evansville area, they partnered with Alex's Lemonade Stand to raise money for childhood cancer research. Closer by, in the ... http://gcdailyworld.com/story/1469344.html

Heat again a concern for marathon

Chicago Sun-TimesAnd they've upped the amount of liquids at those stations to 100,000 gallons of water and Gatorade. Runners can expect to see more misters and water-soaked sponges along the way, too, organizers said. The goal is to avoid a disaster like last year's ... http://www.suntimes.com/news/metro/1216746,CST-NWS-MARA12.ar...

Volt Soft Drinks Sponsors MySpace.com's Ultimate College Bowl Voter ...

ForbesHigh Voltage Beverages, based in Charlotte, NC, produces high energy sports drinks to compete with Gatorade and POWERade, and citrus shock sodas to compete with Mountain Dew. For more information go to www.drinkvolt.com SOURCE High Voltage Beverages ... http://www.forbes.com/prnewswire/feeds/prnewswire/2008/10/07...

Search results for Gatorade

Gatorade

Science and Innovation The Study of Peak Performance. In 1965, Univerity of Florida doctors developed Gatorade to help the football team perform at their best.http://www.gatorade.co.uk/

Gatorade Endurance Formula

Gatorade Endurance Formula. Scientifically formulated with 200mg of sodium per 8 oz serving to help endurance athletes stay hydrated and fueled during long-distance ... http://www.itsonthecourse.com/

Gatorade Player of the Year

Gatorade Player of the Yearhttp://playeroftheyear.gatorade.com/playeroftheyear/

Gatorade.ca

Contact Us | Information & Privacy | Unsubscribe | GSSI | Gatorade.com | Sitemap © 2002 S-VC, Inc. Gatorade and the lightning bolt are registered trademarks of Stokely-Van Camp ... http://www.gatorade.ca/

Gatorade - Company Overview - Hoover's

There's a reason why the product's name is Gatorade. The beverage was invented during the 1960s by University of Florida doctors in order to... Full Company Description for ... http://www.hoovers.com/gatorade/--ID__132678--/free-co-facts...
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Gatorade: Man's Best Friend

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Gatorade Tiger

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Peyton Manning Gatorade CommercialThe Colt's star quarterback drinks Gatorade when he gets thirsty.Flash - Video

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Answers for Gatorade

Marla SingerHow much gatorade or pediolyte should I let my dog have?Marla SingerI have used none-flavoured pediolyte on my puppies for dehydration and also put it in the puppy milk instead of water. to know if the y need some pinch a roll of skin at the back of the neck if it u...Marcin BIs drinking Gatorade during the vommiting phase of the stomach flu?Marcin BGatorade replaces the electrolytes that you lose when you have diarrhea and vomiting. You lose a lot of electrolytes when you are sick, so gatorade will help replace those so you will stay hydrated. ...Jacqueline HIs gatorade a good substitute for water?Jacqueline HNope. It's got a high saline content. It's good for short term hydration, but it makes you thirstier in the long run. Lots of electrolytes though. yum.2 centsHow can I get red gatorade stains out of a green carpet?2 centsoxyclean try using mix with water get a scrub brush and start scrubbing should take out your stain.SergioHow does the onion and the gatorade charging the ipod work?SergioWell you have to have a conductor in there too.. its basically a galvanic reaction same thing as the lemon and copper battery.. a chemical reaction takes place, that produces the voltage.
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