Desperate Housewives is an American television dramedy series, created by Marc Cherry, who also serves as show runner, and produced by ABC Studios and Cherry Productions. Executive producers, as of the fourth season, are Marc Cherry, Bob Daily, George W. Perkins, John Pardee and Joey Murphy, David Grossman, Larry Shaw and Sabrina Wind.

The setting of the show is the street of Wisteria Lane in the fictional American town of Fairview, Eagle State. It follows the lives of a group of women, seen through the eyes of their dead neighbor, as they work through domestic struggles and family life, while facing the secrets, crimes and mysteries hidden behind the doors of their – at the surface – beautiful suburban neighborhood. The show features an ensemble cast, headed by Teri Hatcher as Susan Mayer, Felicity Huffman as Lynette Scavo, Marcia Cross as Bree Hodge, Eva Longoria Parker as Gabrielle Solis, Nicollette Sheridan as Edie Britt and, from season 4 onwards, Dana Delany as Katherine Mayfair. Brenda Strong narrates the show as the deceased Mary Alice Young.

Since its premiere on ABC on October 3, 2004, the show has been well received by the critics as well as the audience. The show is a multiple Emmy, Golden Globe and Screen Actors Guild award winner, and in April 2007 it was reported to be the most popular show in its demographic worldwide, with an audience of approximately 115 to 119 million viewers.

For autumn 2008, the serial commands an average cost of $318,552 for a 30-second commercial, according to an Advertising Age survey of media-buying firms. 1

Production

The idea for the series was thought up as Marc Cherry and his mother were watching a news report on Andrea Yates. Prior to Desperate Housewives, Cherry was best known for producing and writing episodes of Touchstone Television's hit comedy series The Golden Girls and its successor The Golden Palace. In addition he had created or co-created three sitcoms: The Five Mrs. Buchanans, The Crew and Some of My Best Friends, none of which lasted longer than a year. Initially Cherry had a hard time getting any television network interested in his new series – HBO, CBS, NBC, Fox, Showtime, and Lifetime all turned his offer down. Finally, two new executives at ABC, Lloyd Braun and Susan Lyne, chose to greenlight it. Shortly thereafter, Disney had both Braun and Lyne fired, following their approval of another new drama series: Lost.

The ABC executives weren't initially satisfied with the name of the new show, suggesting Wisteria Lane and The Secret Lives of Housewives instead, but on October 23, 2003, Desperate Housewives was announced by ABC, presented as a prime time soap opera created by Charles Pratt Jr. of Melrose Place fame, and Marc Cherry, who declared the new show to be a mix of Knots Landing and American Beauty. While Cherry continued his work on the show, Pratt was credited as executive producer for the pilot episode only, remaining linked to the show as a consulting producer during the first two seasons.